nutbar's founder Kate Taylor Martin is a holistic nutritionist, nutbar's CEO and a mom to three young kids. In 2014, while studying at the Institute of Holistic Nutrition, Kate began to dream up a concept for a healthy cafe, a “coffee shop of the future” – one which would replace the typical coffee shop fare of muffins, donuts and croissants, with alternatives that were still delicious but also really good for you -- with a laser focus on quality and integrity. The idea for nutbar was born and since then, Kate has been on a mission to truly nourish people and help them feel their best while navigating busy and stressful modern day life. She believes that once we experience the vibrancy of true health and vitality it's hard to go back and that her purpose is to try to help people cultivate this feeling more and more in their everyday life.