While studying nutrition at the Institute of Holistic Nutrition, Kate Taylor Martin began to dream up a concept for a healthy cafe in Toronto – one which would replace the typical coffee shop fare of muffins, donuts and croissants, with alternatives that were still delicious but also good for you. She knew she wanted to educate people about the benefits of these foods, to create a beautiful space to nourish their minds and souls and to partner with the community to create a space and concept where people could feel good. Kate built nutbar around a holistic approach to health and a goal of getting rid of all the marketing messages and noise and to pair it down to the basics. She realized that our best guide to eating well is to focus on real, whole food.